Ukrop's Kicks Off 20th Year Anniversary of its Central Kitchen by Introducing a New Line of Products

Fresh from Ukrop's Kitchen to its customers, the New Ukrop's Bakes answer the question, "What's for dinner tonight?"

Richmond, Va. – June 4, 2009 - Ukrop's Super Markets, Inc. announced today that as a part of its 20th anniversary celebration of bringing fresh and delicious prepared foods to customers, it has introduced a new line of entrees, sides, and desserts called Ukrop's Bakes. Designed to be quick solutions for everyday meal planning, Ukrop's Bakes are "oven-to-table ready” in about 30 minutes.

"What began in 1989 with our introduction of a line of just ten ready-made, chilled prepared foods has evolved into a product line which today contains over 250 dishes. For two decades now, our customers have relied on Ukrop's to 'do the cooking.' We think that the new fresh and delicious Ukrop's Bakes, made with the loving hands of our associates, right here in Richmond at our Central Kitchen. Our new Ukrop's Bakes will ensure that our busy, on-the-go customers, looking for quick and easy meals, will keep coming back for more," said Bobby Ukrop, Ukrop's Chairman, President and C.E.O.

What's Cookin'?

A new line of seven entrees such as Baked Manicotti, Baked Spaghetti, Chicken Cobbler; Sautéed Summer Squash, Roasted Eggplant and and Tomato Provencal, Baked Beans with Bacon as sides; then Peach Blueberry Crisp for dessert.
Coming soon is Pasta Primavera and White House Roll Bread Pudding; additional items are scheduled to be released throughout 2009.
For best results, Ukrop's recommends that Ukrop's Bakes be baked in the oven; Ukrop's Bakes are also microwaveable or can be cooked on the grill.
Ukrop's Bakes meet a variety of dietary needs with vegetarian, low-fat, all-natural and gluten-free options.
Ukrop's now features four new vegetarian dishes: Baked Manicotti, Sautéed Summer Squash, Roasted Eggplant and Tomato Provencal, Pasta Primavera, Peach Blueberry Crisp, and White House Roll Bread Pudding.
Using convenient, sturdy aluminum containers that are reusable, recyclable and have re-sealable lids (no need for additional containers for leftovers) — Ukrop's Bakes can be easily stacked in the refrigerator.
The menu is seasonally driven, ensuring the best flavor and quality; for instance, Peach Blueberry Crisp will be replaced with Apple Crisp in the fall.

Customers Have Asked, and Ukrop's Has Listened

"Designed with busy families in mind, we think Ukrop's Bakes is the answer for those who want to provide nutritious meals for their families, but don't want to spend a lot of time in the kitchen preparing one,” said Manager, Culinary & Wellness Trends Julie Bishop.

Feed a family of four to six a nutritious entrée with the highest quality ingredients for $2.00 to $2.20 per person.
From the refrigerator to oven to table in about 30 minutes, and no messy pots and pans to clean.
These items are also perfect for special events, graduations, or backyard barbeques, which makes party planning simple.
The larger size appeals to families for single meals and to couples or singles who enjoy simple leftover meal solutions.
The convenient sturdy containers make the product easy-to-see, easy-to-store and easy-to- reheat.
Customers can find the new Ukrop's Bakes in all of Ukrop's locations in Richmond, Williamsburg, Fredericksburg and Roanoke.

"What's for Dinner?” "Dinner is Done” at Ukrop's!

1. Just check out Ukrop's sale ad each week featuring a selected entrée, side, and salad.

A Ukrop's Bake will be one of the entrées or sides.

2. Then, head for any Ukrop's and look for the "Dinner is Done” banner.

3. Under the banner, customers will find all the items necessary for a great-tasting and nutritious meal — entrée, side and salad — all in one convenient place — and all at terrific prices. "Dinner is Done” at Ukrop's!

About Ukrop's

Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,500 associates, operates 27 retail food stores, Joe's Market (a regional specialty market), a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: "treating customers, associates, and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today, it co-owns, with Markel Corporation, 25 First Market Bank branches in Ukrop's locations and 14 free-standing branches. In June 2008, Ukrop's launched another innovative loyalty program called fuelperks! that rewards Fredericksburg and Richmond-area customers by providing significant discounts on fuel based on Ukrop's grocery purchases. To date, Ukrop's fuelperks! rewards exceed $9.08 million dollars. www.ukrops.com

Contacts:

Susan Rowe
Ukrop's Super Markets, Inc.
804-340-3104 • Susan.Rowe@ukrops.com

Jonathan Rhudy
For Ukrop's Super Markets, Inc.
804-897-0763 • jonathan@rhudy.biz