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UKROP'S LAUNCHES THE “CONSISTENT LOW PRICE” PROGRAM
Significant Changes Will Save Customers Money and Make Shopping Even Easier
RICHMOND, Va. – January 30, 2006 – Ukrop’s Super Markets, Inc. today announced the launch of a major new pricing initiative called the Consistent Low Price (C.L.P.) program.
Based on in-depth research in which customers stated their desire for a simpler approach to grocery pricing, Ukrop's has lowered the regular retail prices on more than 8,000 items to new, Consistent Low Prices.
“Our new Consistent Low Price program is another example of Ukrop's fresh thinking and desire to make shopping easier while providing superior value,” said Scott Aronson, vice president of Marketing and Analysis. “While the initial round of price reductions is now complete, the Consistent Low Price program will grow to include thousands of additional items in the coming weeks.”
Making Shopping Easier
For customers, C.L.P. makes shopping easier in a variety of ways by:
- not having to stock up or buy more than they really want to get a great deal
- avoiding extra shopping trips to chase limited-time sales from store to store
- avoiding waiting for things to go on sale
- buying items at great price points whenever they want
Black & White Shelf Tags Make C.L.P. Changes Apparent
Ukrop's is making the transition as easy as possible for customers by designating C.L.P. items with special black and white shelf tags that highlight both “was” and “now” prices. An item’s regular retail price must be reduced for a minimum of 13 weeks in order to qualify as a Consistent Low Price item, although Ukrop's expects most price reductions to last significantly longer.
Items can enter the C.L.P. program at any point during the year, and customers still can see even greater savings when they use manufacturers’ coupons.
“We’re excited to provide our customers with an opportunity to save time and money when shopping at Ukrop’s,” added Aronson. “Offering consistent low prices will be a welcome change for many of our customers, allowing them to buy what they want, when they want at a great price.”
U-Savers – Ukrop’s Advertised Weekly Specials
Customers also will have the opportunity to take advantage of seasonal and one-time only deals from Ukrop’s and its suppliers through about 50-60 advertised weekly specials called “U-Savers.” These weekly specials are marked with bright yellow shelf tags. Ukrop's also will continue its Grand Slam Saturday promotions where customers can sample four to six items and purchase the items at reduced prices.
Enhancing Communication with Customers
In order to better match its new simplified pricing structure consisting of C.L.P. and U-Saver items, Ukrop’s also is adjusting how it communicates with customers by:
- Redesigning and shortening weekly newspaper ads to provide quicker reads on specials
- Launching a new, in-store monthly newsletter called Go To Market.
- Go To Market is filled with engaging and useful articles related to food and community happenings, as well as information on specific Ukrop’s offerings.
- Ukrop's will publish a new edition each month, and it will be available for free in all 28 stores and at www.ukrops.com.
A Tradition of Innovation for Customers
The C.L.P. program follows a long tradition of company innovations designed to make customers’ shopping experiences easier while offering superior value. Two examples of major Ukrop’s innovations for its customers include:
- Ukrop’s Valued Customer® program, which made clipping and organizing store coupons unnecessary
- Ukrop’s Kitchen, which offers hundreds of delicious prepared foods
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About Ukrop’s
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,500 associates now operates 28 retail food stores (after the Patterson closing), Joe's Market, a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: "treating customers, associates and suppliers as they personally want to be treated." Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership with National Commerce Financial Corporation in which it co-owns 24 First Market Bank branches in Ukrop's locations and 10 free-standing branches. www.ukrops.com
Contacts:
Mandy Burnette
Ukrop's Super Markets, Inc.
(804) 378-7204
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Mandy.Burnette@ukrops.com
Jonathan Rhudy
(804) 249-7385 - jonathan@rhudy.biz
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