Ukrop's-Press Releases

Ukrop’s Richmond Race Festival Races Back to Cary Street

RICHMOND, VA – March 16, 2007 - Returning again to the downtown streets of Richmond is the Ukrop’s Richmond Race Festival. Now in its third year, the festival has grown to new dimensions for ’07 with the inclusion of the Jimmie Johnson Foundation and the Richmond Children’s Hospital. Cary Street will once again be packed with show cars, giveaways, live music and more for race fans to enjoy before the green flag drops at the Richmond International Raceway.

Ukrop’s Super Markets is excited to partner with the Jimmie Johnson Foundation this year. Chandra and Jimmie Johnson created the Jimmie Johnson Foundation in February 2006. The mission of the foundation is to assist children, families, and communities in need throughout the United States.

“We are honored to be the beneficiary of the 2007 Ukrop’s Richmond Race Fest. It is a wonderful opportunity to spread the word about the Jimmie Johnson Foundation, and to have the chance to meet the amazing Richmond race fans,” said Jimmie Johnson, co-founder of the Jimmie Johnson Foundation and driver of the #48 Lowe’s Chevrolet. Johnson, who was the 2006 NASCAR Nextel Cup Champion, went on to add, “The Race Fest is a great event with something for everyone. Chandra and I are looking forward it.”

Ukrop’s Super Markets, a family-owned and operated grocery chain in the Richmond area, is thrilled to again be hosting this year’s race festival. Bobby Ukrop, President and CEO of Ukrop’s Super Markets, said, “Ukrop's is excited to once again bring the Ukrop's Richmond Race Fest, a free, family event to downtown Richmond. In addition, we hope the partnership with the Richmond Children's Hospital and the Jimmie Johnson Foundation helps to raise valuable funds to carry out their respective organizational missions.”

All race fans, locals and visitors are invited to join Jimmie Johnson and his NASCAR friends for a fun-filled evening for the whole family. Best of all, the event is free!

The Ukrop’s Richmond Race Fest will take place in downtown Richmond on Cary Street from 6:30 p.m. to 8:30 p.m. on Thursday, May 3rd.

For more information on the Jimmie Johnson Foundation, please visit www.jimmiejohnsonfoundation.org.

About Ukrop’s
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,500 associates now operates 28 retail food stores, Joe's Market, a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: “treating customers, associates and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today it co-owns, with Markel Corporation, 24 First Market Bank branches in Ukrop's locations and 9 free-standing branches. www.ukrops.com

Contacts:
Mandy Burnette
Ukrop's Super Markets, Inc.
(804) 340-3094 - Mandy.Burnette@ukrops.com