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UKROP’S TO CELEBRATE EARTH DAY BY AWARDING CUSTOMERS WITH $10,000 WORTH OF GIFT CARDS FOR GOING GREEN
In Ukrop’s first-ever “Go Green, Get Green” campaign, customers who buy specially marked “green” products, or reuse mesh or paper grocery bags, from March 31 – April 26 are eligible to win.
RICHMOND, Va. – April 2 , 2008 – Reuse a paper or mesh grocery bag at Ukrop’s Super Markets Inc. between March 31 and April 26, and you could win one of ten $1,000 Ukrop’s gift cards in addition to receiving a five-cent credit per bag.
This is just one of the environmentally friendly decisions that Ukrop’s Valued Customer cardholders can make to be eligible to win one of the gift cards as part of Ukrop’s “Go Green, Get Green” campaign that the company launched on March 31.
In addition, a customer who buys specially marked “green” products and scans his or her UVC card during the 27-day promotion will be automatically eligible to win a gift card. The more a customer participates, the better his or her chances are to win.
The “Go Green, Get Green” campaign, which corresponds with Earth Day on April 22, will take place in all 29 Ukrop’s stores in Richmond, Williamsburg, Fredericksburg and Roanoke.
How the program works
- Ukrop’s has tagged environmentally-friendly products throughout the stores.
- Signage throughout the stores and other outreach will alert customers to the “Go Green, Get Green” campaign.
- As customers shop, they can choose from a wide variety of “green” products.
- At checkout, customers who purchase the specially marked products and who use their Ukrop’s Valued Customer card will be automatically entered into the contest.
- Customers can be entered into the contest multiple times during the campaign period, so the more they buy the better their chances are to win.
- After the promotion, Ukrop’s will select and announce the winners of the ten $1,000 Ukrop’s gift cards.
“Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home,” said Julie Bishop, manager of Culinary & Wellness Trends at Ukrop’s. “We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”
The following is a list of products or purchase transactions that are part of the special campaign.
Recycling:
- Claimed mesh and paper bag credits (Ukrop’s customers receive a five-cent credit per reused bag).
- Ukrop’s mesh bag purchase (selling for 99 cents per bag with a five-cent credit per use).
- Ukrop’s Organic Compost (partnering with Watkins Nursery, Ukrop’s composts fruit and vegetable trimmings from its Central Kitchen into 20-pound bags for sale at Ukrop’s).
Eco-Friendly Eating:
- Ukrop’s All-Natural Spring Water (supports James River Association with a donation for each purchase).
- Organic produce – fresh fruits and vegetables only
- Ukrop’s All Natural meat (beef, pork, chicken, shrimp)
- Ukrop’s All Natural bakery
- Any Full Circle-branded product
Eco-Friendly Home:
- Mrs. Meyer’s Clean Day products
- Seventh Generation products
- Clorox Greenworks cleaning products, the first line of natural cleaners developed by a major consumer products company
- Compact fluorescent light bulbs (CLFs)
The “Go Green, Get Green” program is an extension of Ukrop’s long-standing environmentally friendly initiatives. Highlights include:
- Ukrop’s works to practice smart energy use in all of its stores. From white TPO (thermoplastic polyolefin membrane) roofs in six newer locations to low-mercury energy saving light bulbs in all locations, Ukrop’s makes smart energy use a priority.
- Ukrop’s recycles more than three million pounds of fruit and vegetable waste per year from its Central Kitchen operations. Between 2002 and 2007, this figure totaled 14 million pounds.
- Customers who bring a reusable mesh or paper bag when purchasing groceries receive a credit of five cents. Since September 2007, Ukrop’s has sold more than 140,000 of these mesh bags. Customers currently are recycling more than 40,000 mesh and paper bags per week up from 11,000 per week on average in 2007.
- For more than 35 years, Ukrop’s has baled its used cardboard. Today, this totals about 900 bales per month. This means that Ukrop’s boxes and other such materials are recycled rather than ending up in a landfill.
- Through the sale of Ukrop’s Organic Compost and Ukrop’s bottled water, the company donates to the James River Association, a non-profit organization dedicated to the conservation and responsible stewardship of the natural and historic resources of the James River Watershed.
- Since 1937, Ukrop’s has strived to source local products, especially produce, whenever possible, reducing energy use and pollution created by shipping. For its customers, this results in fresher products with better taste and higher nutrient value.
Ukrop’s also offer an extensive selection of natural and organic products.
Media Contacts:
Susan Rowe
Ukrop’s Super Markets Inc.
804-340-3104
Susan.Rowe@ukrops.com
Jonathan Rhudy
For Ukrop’s Super Markets Inc.
804-897-0763
jonathan@rhudy.biz
About Ukrop’s
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,600, associates now operates 29 retail food stores, Joe's Market (a regional specialty market), a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: “treating customers, associates, and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today, it co-owns, with Markel Corporation, 25 First Market Bank branches in Ukrop's locations and 10 free-standing branches. www.ukrops.com
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