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“Protect Our Earth” Artwork by Richmond Fifth Grader
featured on 1.8 MIllion Reusable Ukrop’s Paper Bags in April
Fairfield Court Elementary Student receives $100 savings bond, a class ice cream party, and $500 for school’s art department.
RICHMOND, Va. – April 21 , 2008 - Most children are pleased when their artwork ends up on their parent’s refrigerator, but one Richmond fifth grader has found his environmentally themed artwork on 1.8 million Ukrop’s reusable paper bags during the month of April.
Last fall, Morris Jennings Jr., a fifth grader at Fairfield Court Elementary School in the City of Richmond, submitted a three-color drawing of cupped hands holding the Earth with the headline “Protect Our Earth.” Jennings worked with his teachers John Salvaggio and Pam Fowler to submit his entry in the Second Annual Ukrop’s Grocery Bag Design Contest.
As part of its environmental awareness efforts, Ukrop’s was looking for one dynamic image to capture the importance of sustainability, recycling and environmental protection. The company selected April to print the winning artwork on its recyclable and reusable paper bags as a connection to Earth Day on April 22, 2008.
The art contest drew several hundred entries from elementary school students throughout the Richmond, Roanoke, Williamsburg and Fredericksburg areas. A panel of Ukrop’s associates served as judges. Selected student entries will be on display in Ukrop’s locations later this week.
Prize Package
In addition to having his design featured on the Ukrop’s paper bags, Morris won:
• A $100 savings bond
• A $500 cash donation from Ukrop’s to Fairfield Court Elementary’s art department
• An ice cream party for his class on Friday, April 25 at the school
About Reusable and Recyclable Bags at Ukrop’s
Customers who bring a reusable mesh or paper bag when purchasing groceries receive a credit of five cents per bag. Since September 2007, Ukrop’s customers have earned a five-cent bag credit more than one million times, and Ukrop’s has sold more than 160,000 mesh bags. Customers are recycling more than 50,000 mesh and paper bags per week now up from 11,000 on average per week in 2007.
Media Contacts:
Susan Rowe
Ukrop’s Super Markets Inc.
804-340-3104
Susan.Rowe@ukrops.com
Jonathan Rhudy
For Ukrop’s Super Markets Inc.
804-897-0763
jonathan@rhudy.biz
About Ukrop’s
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,600, associates now operates 28 retail food stores, Joe's Market (a regional specialty market), a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: “treating customers, associates, and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today, it co-owns, with Markel Corporation, 25 First Market Bank branches in Ukrop's locations and 10 free-standing branches. www.ukrops.com
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