UKROP'S
ANNOUNCES GRAND OPENING OF ROANOKE LOCATION
Ivy Market Location Is Retailer's First Store In Southwest Virginia
RICHMOND, VA – June 19, 2007 - Ukrop's Super Markets, Inc. today announced the opening of its first store in Southwest Virginia onWednesday, June 27 at 7am.
The new 58,700-square-foot store in the Ivy Market shopping center is located at 2331 Franklin Road at the corner of Franklin Road and Wonju Street.
"Ukrop's is excited to join the Roanoke
community and looks forward to introducing Valley residents to our
many signature offerings, including delicious food and superior
customer service," said Bobby Ukrop, president and CEO. "Since
my parents opened our first store in 1937, Ukrop's has strived to
offer our customers delicious food at low prices, and a high level
of customer service. Their beliefs are at the core of our operations
today."
Ukrop's newest location will employ approximately 170 associates, the term Ukrop's uses to refer to all of its employees.
"We are thrilled about the number of
Roanoke area residents who want to work at Ukrop's," said Jason
Woodcock, General Manager of Ukrop's Ivy Market. “Our Human
Resources staff has been hard at work hiring and training our associates
and we are ready to offer our customers the true Ukrop's experience
the moment they step into our store.”
The new store includes many of Ukrop's signature offerings, such as:
- Thousands of items at Consistent Low Prices throughout the store
- 200-seat café featuring two stories, outdoor seating and free wireless Internet access
- Starbucks, featuring coffee and pastries
- Full-service deli and kitchen offerings, including fried chicken, rotisserie chicken, pizza, panini sandwiches, chef specials, party trays, hot foods, hot soup, specialty cheese, and meats (including Boar's Head products)
- Ukrop's Bakery featuring decorated cakes, freshly baked bread, desserts, breakfast pastries, bagels, donuts, and muffins. Also, the department will feature Ukrop's line of All Natural Bakery products.
- Expanded natural and organic food section, including grocery, produce, frozen food and dairy, as well as bulk items
- Fresh fruits and vegetables, including a wide selection of organic and local produce items
- Full-service meat and seafood department, featuring Ukrop's All Natural Beef, Pork, Chicken and Shrimp, free of added hormones and antibiotics, as well as fresh seafood from Virginia and around the world
- Salad bar
- Sushi (prepared on-site each day)
- Fresh flower market
Additional time-saving amenities and services on-site for customers include:
- A Celebration Room for private events, business meetings, non-profit functions and social gatherings
- Catering station located at the front of the store next to customer service for quick ordering and pick-up
- A full-service First Market Bank branch and ATM access
Celebrating the Grand Opening
To celebrate the grand opening, Ukrop's will
offer "hot deals" at this store beginning June 27. In
addition, one lucky Valued Customer at the new Roanoke location
will win free groceries for a year. Additional prizes will be awarded
through Ukrop's Valued Customer Card contests.
During the first two weeks of the celebration, Ukrop's will host family-fun activities as well as free product sampling throughout the store. For a list of grand opening celebration events, visit ukrops.com and click on Roanoke Grand Opening.
About Ukrop's
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,400 associates now operates 29 retail food stores (with the addition of Ivy Market), Joe's Market, a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: “treating customers, associates and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today it co-owns, with Markel Corporation, 26 First Market Bank branches in Ukrop's locations and 10 free-standing branches (with the addition of Ivy Market). www.ukrops.com
Contacts:
Mandy Burnette
Ukrop's Super Markets, Inc.
(804) 340-3094
Mandy.Burnette@ukrops.com |
