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UKROP'S
ANNOUNCES TOP RECIPIENTSOF ITS $400,000 CHARITABLE
PAYOUT
Company's Golden Gift program exceeds $12 million distributed since 1987 as part of its customer-directed giving program.
RICHMOND, Va. - Sept. 9, 2008 - The numbers are in and Ukrop's Super Markets, Inc., is proud to announce the top 15 non-profit organizations that earned money from the grocer's annual customer-directed giving program.
In late August, Ukrop's distributed $400,000 to 1,693 charitable organizations as part of its Golden Gift program throughout Richmond, Williamsburg, Fredericksburg and Roanoke, where the family-owned business operates.
Top Ukrop's Golden Gift Recipients for 2008
Participating non-profit organizations have received checks for their portion of the $400,000 charitable payout. The top 15 organizations benefiting from Ukrop's 2008 Golden Gift program include:
NON-PROFIT ORGANIZATION: |
AREA: |
CHECK AMOUNT: |
Richmond SPCA |
Richmond |
$9,636.40 |
Central Virginia Food Bank |
Richmond |
$6,547.20 |
Richmond Animal League |
Richmond |
$4,016.40 |
Collegiate School |
Richmond |
$2,919.20 |
Friends of the Chesterfield County Public Library |
Richmond |
$2,875.60 |
St. Bridget School |
Richmond |
$2,164.40 |
St. Michael Catholic Church |
Glen Allen |
$1,953.20 |
Heritage Humane Society |
Williamsburg |
$1,861.20 |
Epiphany Catholic Church |
Midlothian |
$1,854.80 |
Our Lady of Lourdes School |
Richmond |
$1,852.40 |
FLAG - For the Love of Animals in Goochland |
Richmond |
$1,816.40 |
SPCA of Petersburg-Colonial Heights |
Petersburg |
$1,803.20 |
St. Mary's Catholic Church & School |
Richmond |
$1,782.00 |
Hanover Humane Society |
Ashland |
$1,709.60 |
St. Gertrude High School |
Richmond |
$1,667.20 |
"Giving back to our Virginia communities is part of our longstanding commitment since my parents started Ukrop's with one store in 1937," said Ukrop's President and CEO Bobby Ukrop. "Golden Gift is a truly unique giving program because donations are made completely at the direction of Ukrop's Valued Customers. Golden Gift enables our customers to help organizations important to them and their families. I'm inspired by how involved our customers are with a wide range of community organizations."
Ukrop's 2008 Golden Gift totals by geographic area included:
AREA: |
NO. OF PARTICIPATING NONPROFIT ORGANIZATIONS |
GOLDEN GIFT AMOUNT: |
Richmond |
1340 |
$352,633.60 |
Tri-Cities |
135 |
$21,373.60 |
Williamsburg |
83 |
$14,160.00 |
Fredericksburg |
68 |
$8,035.60 |
Roanoke |
64 |
$3,454.80 |
Other |
3 |
$342.40 |
How the program works
- Between Feb. 4 and March 29, customers with a valid Ukrop's Valued Customer Card earned one Golden Gift Point for every $1 spent. The more they shopped, the more points they earned. Ukrop's automatically calculated and tracked points on customers' purchase receipts.
- In May, customers received a Golden Gift Certificate via mail that detailed the number of points they accumulated during the earning period.
- Customers then submitted their Golden Gift Certificate to the non-profit organization of their choice.
- The more points a charity collected, the greater its share of the $400,000 payout.
- Representatives from the registered non-profit organizations had until June 14 to submit their certificates using envelopes provided by Ukrop's at one of its customer service counters.
Program background
Since the Golden Gift program started in 1987, Ukrop's has distributed more than $12 million to local non-profits. The program is one of the ways Ukrop's honors its pledge to give back at least 10 percent of its pre-tax profits to the communities it serves.
About Ukrop's
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,600, associates now operates 28 retail food stores, Joe's Market (a regional specialty market), a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: "treating customers, associates, and suppliers as they personally want to be treated." Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today, it co-owns, with Markel Corporation, 25 First Market Bank branches in Ukrop's locations and 10 free-standing branches. In June 2008, Ukrop's launched another innovative loyalty program called fuelperks! which rewards Richmond-area customers by providing significant discounts on fuel based on Ukrop's grocery purchases. To date, Ukrop's fuelperks! rewards exceed $1.2 million dollars. www.ukrops.com
Media Contacts:
Susan Rowe
Ukrop's Super Markets Inc.
804-340-3104 · Susan.Rowe@ukrops.com
Jonathan Rhudy
For Ukrop's
804-897-0763 · jonathan@rhudy.biz
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