UKROP'S
ANNOUNCES GRAND OPENING OF SECOND WILLIAMSBURG STORE
Store Offers Latest Full-Service Amenities and Further Strengthens Ties to Community
RICHMOND, Va. – Tuesday, Sept. 26, 2006 - Significantly enhancing its grocery shopping and customer service amenities in the Williamsburg community, Ukrop’s Super Markets, Inc. today announced the opening of its second area store on Wednesday, Oct. 4.
The new 55,597-square-foot store in the Williamsburg Marketcenter is located at 6610 Mooretown Road Suite W near the intersection of Route 199 and Mooretown Road and across from Sentara Williamsburg Regional Medical Center in York County.
Ukrop’s announced the plans for the second store in April 2004. The company opened its first Williamsburg-area store in 1998 at 4660 Monticello Ave., which is about seven miles away from the new location. Ukrop’s newest location will employ 150-175 associates bringing the total number of Ukrop’s associates in the Williamsburg area to approximately 300-350.
“Since joining the Williamsburg community in 1998, we’ve been delighted by the reception we’ve received from area customers,” said Bobby Ukrop, president and CEO, Ukrop’s. “We believe the addition of our second area store in this fantastic location will enable us to share our passion for great food and service with even more local shoppers.
“We also look forward to connecting with many of the millions of annual Williamsburg visitors, as it likely will be their first experience with our stores, our foods, our offerings and our commitment to service,” Ukrop added.
The new store includes split aisles for easier shopping and offers customers:
- Thousands of items at Consistent Low Prices throughout the store
- A 240-seat café featuring two stories, outdoor seating and free wireless Internet access
- A Starbucks, featuring coffee and pastries
- Full-service deli and kitchen offerings, including fried chicken, rotisserie chicken, grill, pizza, panini sandwiches, chef specials, party trays, hot foods, hot soup, specialty cheese, and meats (including Boar’s Head products)
- A Ukrop’s Bakery featuring decorated cakes, freshly baked bread, desserts, breakfast pastries, bagels, donuts, and muffins. Also, the department will feature Ukrop’s new line of All Natural Bakery products.
- An expanded natural and organic food section, including grocery, produce, frozen food and dairy, as well as bulk items
- Fresh fruits and vegetables, including a wide selection of organic produce items
- A full-service meat and seafood department, featuring Ukrop’s All Natural Beef and fresh seafood from Virginia and around the world
- Salad bar
- Sushi (prepared on-site each day)
- A fresh floral shop
Additional time-saving amenities and services on-site for customers include:
- A Celebration Room for private events, business meetings and social gatherings
- A Ukrop’s Pharmacy with drive-thru and a Wellness Center
- A full-service First Market Bank branch and ATM access
- Full line of services including dry cleaning and photo finishing
Celebrating the Grand Opening
To celebrate the grand opening, Ukrop’s will offer “hot deals” at this store beginning Oct. 4. During the first two weeks of the celebration, Ukrop’s will host family-fun activities as well as free product sampling throughout the store. The celebration schedule includes:
Wednesday, Oct. 4
- $10 gift card giveaway to the first 400 customers in line when the store opens at 7 a.m.
- Boar’s Head sampling from 10 a.m.–3 p.m. through Saturday, Oct. 7
- Safety Angels Car Seat Checks from 4-7 p.m.
- First Market Bank will host a local radio station appearance and have special giveaways.
Saturday, Oct. 7
- Radio Disney’s RD Frequency will perform live from 11 a.m.–12:30 p.m.
- An appearance by a local radio personality from WTYD “The Tide” from 11 a.m.–1 p.m.
Wednesday, Oct. 11
- An appearance by a local radio personality from WTYD “The Tide” from 11 a.m.–1 p.m.
- An appearance by cartoon character Arthur and giveaways courtesy of Flatout from 3-6 p.m.
Thursday, Oct. 12
- Appearance by cartoon character Arthur and giveaways courtesy of Flatout from 3-6 p.m.
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About Ukrop’s
Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,500 associates now operates 28 retail food stores (with the addition of Williamsburg Marketcenter), Joe's Market, a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: “treating customers, associates and suppliers as they personally want to be treated.” Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer® program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today it co-owns, with Markel Corporation, 24 First Market Bank branches in Ukrop's locations (with the addition of Williamsburg Marketcenter) and nine free-standing branches. www.ukrops.com
Contacts:
Mandy Burnette
Ukrop's Super Markets, Inc.
(804) 340-3094
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Mandy.Burnette@ukrops.com
Jonathan Rhudy
For Ukrop’s Super Markets, Inc.
804-897-0763 - jonathan@rhudy.biz
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