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UKROP'S TO OPEN NEWEST STORE AT WHITE OAK VILLAGE
IN HENRICO NEXT WEEK
Company to close its existing location on Laburnum Avenue at
10 p.m. on Saturday, Oct. 4, and open new location just blocks away
at 7 a.m. on Tuesday, Oct. 7
RICHMOND, Va. - Oct. 3, 2008 - Ukrop's customers in Eastern
Henrico County can expect significant enhancements next week when
the company's newest store opens at 7 a.m. on Tuesday, Oct. 7, at
White Oak Village on Laburnum Avenue.
The 61,000-square-foot store is located at 4591 S. Laburnum Ave.
The new store is just blocks from the Ukrop's at 4346 S. Laburnum
Ave., which opened as the company's 16th location in 1987. The old
store will close its doors at 10 p.m. on Saturday, Oct. 4, and its
team of 200 associates will welcome customers again when the new
White Oak Village store opens on Tuesday morning. The building for
the old Ukrop's location will be offered for sale or rent.
"Our family business has a long history in Eastern Henrico
County, and we are pleased to be a part of the new White Oak development,"
said Bobby Ukrop, president and CEO. "We think our new store
reflects our commitment to the Ukrop's vision and purpose - striving
to be a world-class provider of food and services while creating
great shopping experiences for our customers and terrific working
experiences for our associates.
"Customers will appreciate our fresh and delicious food, great
prices, and extensive natural and organics section," he added.
"The second floor café with comfortable seating and
our new Celebration Room make the store a terrific community meeting
place."
Paul Rowe, manager of the Laburnum Ave. location that is closing
and the new White Oak Village Ukrop's, said, "Customers tell
me that they are excited about our new modern store. We've also
strived to create an environmentally friendly store. For example,
we have an energy-efficient white roof as well as large skylights
and numerous windows to maximize natural light through an automated
lighting system."
The new White Oak Village store includes many of Ukrop's signature
offerings and amenities:
- Thousands of items at great everyday prices throughout the store
- 200-seat café featuring two stories, outdoor sidewalk
seating and free wireless Internet access
- Full-service deli and kitchen offerings, including fried chicken,
rotisserie chicken, pizza, panini sandwiches, chef specials, party
trays, hot foods, hot soup, specialty cheese, and meats
- Ukrop's Bakery featuring decorated cakes, freshly baked bread,
desserts, breakfast pastries, bagels, donuts, and muffins. Also,
the department will feature Ukrop's line of All Natural Bakery
products.
- Ukrop's Pharmacy (prescriptions are automatically transferred
from the old Laburnum pharmacy)
- Expanded natural and organic food section, including grocery,
produce, frozen food and dairy, as well as bulk items
" Fresh fruits and vegetables, including a wide selection
of organic and local produce items
- Larger, full-service meat and seafood department, featuring
Ukrop's All Natural Beef, Pork, Chicken and Shrimp, free of added
hormones and antibiotics, as well as fresh seafood from Virginia
and around the world. The department also will have steamers to
prepare seafood.
- Salad bar and sushi area (prepared on-site each day)
- Fresh flower market
- A Celebration Room for private events, business meetings and
non-profit functions
- A full-service First Market Bank branch and ATM access
Celebrating the Grand Opening
To celebrate the White Oak Village grand opening, Ukrop's will host
a two-week celebration with special offers, food sampling, customer
giveaways and family activities.
During the first two weeks the store is open (from Tuesday, Oct.
7, until Saturday, Oct. 18) Ukrop's will give the first 300 customers
in the store each day a free grocery item. In addition, any customers
who use their Valued Customer card for a purchase at the new White
Oak location during the first two weeks will automatically be entered
to win free groceries for a year (a $5,200 value). During the grand
opening celebration, Ukrop's also will give away 10 free tanks of
gas as part of its fuelperks! program.
About Ukrop's
Ukrop's Super Markets, Inc., founded and headquartered in Richmond,
Va., with more than 5,600, associates now operates 28 retail food
stores, Joe's Market (a regional specialty market), a central bakery
and kitchen, and a distribution center. Since 1937, the privately
held business remains dedicated to its version of the Golden Rule:
"treating customers, associates, and suppliers as they personally
want to be treated." Each year, Ukrop's gives a minimum of
10 percent of its pre-tax profits back to the community. Ukrop's
was a pioneer in both loyalty marketing and meal solutions when
it launched its Valued Customer® program in 1987 and its chilled
prepared foods in 1989. In 1997, Ukrop's established a unique partnership
to place banks in its retail locations. Today, it co-owns, with
Markel Corporation, 26 First Market Bank branches in Ukrop's locations
and soon to be 14 free-standing branches. In June 2008, Ukrop's
launched another innovative loyalty program called fuelperks! which
rewards Richmond-area customers by providing significant discounts
on fuel based on Ukrop's grocery purchases. To date, Ukrop's fuelperks!
rewards exceed $1.96 million dollars. www.ukrops.com
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Media
Contacts:
Susan Rowe
Ukrop's Super Markets Inc.
804-340-3104 - Susan.Rowe@ukrops.com
Jonathan Rhudy
For Ukrop's Super Markets Inc.
804-897-0763 - jonathan@rhudy.biz
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