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At Ukrop’s,
the tradition of quality began in 1937. Through the years,
it has been our priority to offer the finest foods and the
best value. On occasion that means procuring a brand new item
that we call Ukrop’s Own. Not just anything gets our
seal of approval; before a product becomes Ukrop’s Own,
we make provisions to ensure that it meets our exact specifications. |
Ukrop’s Own products
are an elite few which prove to be of outstanding quality,
freshness, and of course, taste. These products are produced
specifically for Ukrop’s. We know their origin and every
step those products take before reaching our stores. It’s
our form of quality assurance, and if they weren’t the
best, we wouldn’t put our name on them.
In 1991, we began our Ukrop’s Own Shrimp program to offer a high quality shrimp worthy of the Ukrop’s
name. We sought to make available a shrimp of consistent quality,
taste, firmness and freshness, without the use of chemicals,
which our customers could count on every time. After learning
as much as we could about shrimp, the varieties people enjoy
most and where those shrimp are found, our Seafood Team closed
the deal with an ideal partner. We’ve been offering Ukrop’s
Own Shrimp in several varieties ever since. But we didn’t
stop there. In our drive to offer the best, over time we have
found the cream of the crop in other key areas: namely coffee,
beef, various produce including tomatoes and peaches, and
most recently, pork. When you want quality, look for the Ukrop’s
Own seal. You’ve got our name on it.
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Ukrop’s Own Coffee, brought to you in
1994
It’s hard to believe you can help people who live a world
away just by sipping your morning coffee. But with Ukrop’s
Own Gourmet Coffee, you can. Ukrop’s has joined in a business
effort that not only guarantees quality beans for our full flavor
coffee, but also sows the seeds of a better life for coffee
growers-- providing meals, housing, medical supplies, schooling
and much more to those who work and live on coffee farms.
A portion of the money from the sale of Ukrop’s Own Gourmet
Coffee is funneled directly back to the coffee farmers in Central
America and Africa. This program is called “Source Aid.”
JBR Gourmet Foods, our partner and the company who buys the
coffee from the farmers, develops direct relationships with
the coffee farmers. Pete Rogers, Green Coffee Buyer, visits
those coffee farms, or “fincas,” four months a year.
His visits allow him not only to see the coffee crops first
hand, but also to better get to know the communities and their
needs. It’s not just business; it’s a relationship. |
   
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There’s no wonder
why Ukrop’s Own Gourmet Coffee tastes so good. With all
that goodwill behind it, it’s bound to warm you head-to-toe.
For a great-tasting cup of Joe, visit our grocery aisles for
ground or whole bean coffee in a multitude of flavors, or visit
our cafés for a hot cup to go. |
   
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Since
1912, the Chiles family has been farming more than 250 acres
in Crozet, Virginia. Talk about a family legacy: Henry Chiles’
father used to ship his prize apples to Queen Victoria! Today
Henry and his son care for about 50,000 peach trees to bring
us the Ukrop’s Own Peaches from Virginia. Delivered fresh
to Ukrop’s each day during the season, the peaches are
carefully packed inside plastic bins, which are steam-cleaned
prior to filling. |
The bins are then tagged to label information
such as from which trees the peaches came, and even who picked
them. Thanks to the meticulous care of Mr. Chiles, his son,
and their fellow farmers, we have juicy, delicious Ukrop’s
Own Peaches to enjoy year after year. Watch for them ear after
year as the days get longer and summer settles in.
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Ukrop’s Own Tomatoes
An old family friend of the Ukrops, Robert Dodd helped paint
Joe Ukrop’s home many years ago. And the fruitful relationship
has continued through the years: Overseeing 19 different farms
with a total of about 400 acres, Mr. Dodd is most proud of his
old-fashioned tomatoes, which he even cultivates the old-fashioned
way—with a horse. This allows for less distance between
each row, which means more tomatoes in the garden. And when
the final product is Ukrop’s Own Tomatoes, we want as many
as we can get! |
Besides
Ukrop’s Own Tomatoes, Mr. Dodd grows grape tomatoes, eggplant,
cucumbers, strawberries and 14 varieties of peppers. All of
his produce is washed, cooled and packed right at the farm.
When in season, cucumbers, squash, and his prize tomatoes are
delivered daily to Ukrop’s. Harvesting his crops as early
as the season allows, Mr. Dodd had been providing Ukrop’s
with his fresh produce for 35 years and counting.
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